Snapchat’s decision to dedicate its live stream to the Muslim holy city of Mecca in Saudi Arabia has set social media alight, with hundreds of thousands of tweets on the topic.
Digital analytics site Topsy recorded more than one million mentions on Twitter alone, as Muslim users first lobbied Snapchat to feature the city and then reacted to the stream of content that flowed online once the hugely-popular, social media app agreed to do so.
Many Muslims showed appreciation to Snapchat for changing the perceptions others had of Islam, commenting that it made a change from the usual coverage.
Some people who did not follow the religion went as far as saying the online event had made them consider adopting the faith.
Read more.
