couture

When Los Angeles-based sisters Nadia Rayan and Nora Rayan Ghaneian were planning to attend a relative’s wedding in Egypt back in the summer of 2006, they came to the realization that their access to and selection of existing evening wear in the U.S. and Egyptian stores was mundane at best. In Cairo, they opted for a local tailor to help create their custom dresses — and, albeit a common and accessible option — were overwhelmed by the positive feedback to their silk column gowns that were simple, yet sophisticated.